CMIS 4610 - Promotion of Recorded Music

2 Credit Hours

Prerequisites: CMIS 4600 with a C or higher.
Corequisites: None.
Pre/Corequisites: None.
Requirements: None.

Description
Study of how the record industry relates to and makes use of various media to bring recorded music to its intended market The course examines record promotion strategies and techniques and the environment within which promotion representatives, radio programmers and various media interact. Cross-listed with MTM 3020.