JOUR 4540 - Public Relations Campaigns

3 Credit Hours

Prerequisites: JOUR 3560 with a C or higher.
Corequisites: None.
Pre/Corequisites: None.
Requirements: None.

Description
Only students who have met the Journalism Major Eligibility Requirements may enroll in this course without department approval. The development and application of theoretical perspectives on mediated communication, including critical and social-scientific approaches. Examining and applying strategic communication techniques for implementing public relations campaign tactics.