JOUR 4660 - Corporate Communication

3 Credit Hours

Prerequisites: Only students who have met the Journalism Major Eligibility Requirements may enroll in this course without department approval.
Corequisites: None.
Pre/Corequisites: None.
Requirements: None.

Description
Structures, functions, and outcomes of corporate communication policies and behaviors; corporate missions, business plans, and the design of strategic communication plans to accomplish goals in contexts of corporate cultures, target audiences, and environmental issues.