MK 4010 - Marketing Metrics, Analysis and Problem Solving

3 Credit Hours

Prerequisites: MK 3010, and MGS 3100.
Corequisites: None.
Pre/Corequisites: None.
Requirements: Must meet RCB upper division course requirements and 45 semester hours.

Description
The course teaches a numbers-based approach to understanding, structuring and presenting solutions for marketing challenges. Students apply basic economic, financial and accounting principles and best-practice marketing metrics to marketing problems, and also learn to evaluate and analyze marketing problems presented in the form of case studies. This course also includes an introduction to Marketing careers and to tools to aid students in preparing for a successful career in Marketing.