MK 4200 - Marketing Research

3 Credit Hours

Prerequisites: MK 3010, and MGS 3100.
Corequisites: None.
Pre/Corequisites: None.
Requirements: Must meet RCB upper division course requirements and 45 semester hours.

Description
Requires a 2. 5 GSU GPA and 45 semester hours. This course helps students make effective and efficient use of market information. Organizational issues, problem formulation, secondary data sources, survey sampling, measurement principles, questionnaire design, interviewing, basic data analysis, research ethics, new technologies, and international aspects are all introduced.