MK 4315 - Systematic Creativity in Product Innovation and Advertising

3 Credit Hours

Prerequisites: MK 3010 and BCOM 3950 or instructor approval. RequirementMust meet RCB upper division course requirements and 45 semester hours.
Corequisites: None.
Pre/Corequisites: None.
Requirements: None.

Description
The ability to solve problems creatively and generate change plays an important role in gaining a competitive advantage in many areas of business management and especially in Marketing. This course is designed to teach students several creative problem solving methodologies, particularly in the domains of product innovation and advertising. During the course, students will work with at least three real-world companies (in both in-class tasks and semester long projects) to develop creative solutions for challenges those companies are facing. Course instruction is a mixture of lecture, discussion, and application of principles taught. The objectives of this course are to enhance the students’ (a) creativity, (b) ability to innovate, and (c) ability to identify, develop, and present creative solutions.