MK 4600 - International Marketing

3 Credit Hours

Prerequisites: MK 3010 and BCOM 3950.
Corequisites: None.
Pre/Corequisites: None.
Requirements: Must meet RCB upper division course requirements and 45 semester hours.

Description
This course aims to broaden students’ appreciation of world markets and to provide knowledge and skills needed for recognizing, evaluating, and managing the international function. Through lectures, cases, and hands-on projects, students are introduced to the economic, socio-cultural, financial, and legal- political factors affecting international marketing and to the problems and opportunities associated with doing business on a global scale.