PMAP 3100 - Introduction to Social Entrepreneurship

3 Credit Hours

Prerequisites: None Students look closely at the characteristics of social entrepreneur and the knowledge required to start a social enterprise.
Corequisites: None.
Pre/Corequisites: None.
Requirements: None.

Description
They will examine the best opportunities for social sector activity, examine non-profit and for-profit approaches, and investigate tools such as systems and design thinking. Students will also examine cases where companies have exploited business opportunities created by global, social and environmental trends. They will develop feasibility plans for projects of their own choice. The work will involve market research, library work, data analysis, marketing, entry strategies, pricing and profitability, budgeting, innovation and creativity, and teamwork, including opportunities to explore social organizations locally and internationally. Text will examine business, entrepreneurship, systems thinking and design thinking.