COMM 6620 - Problems in Public Relations

3 Hours
Explores, critically assesses, and applies theory and research in the analysis of recurring problems in public relations practice, including theories that dominate the field, formative research as applied to planning and implementing campaigns and programs, and evaluative research as applied to measuring public relations effectiveness.

Prerequisite(s): None.
Corequisite(s): None.
Pre/Corequisite(s): None.
Requirements: None.