COMM 8140 - Communication Campaigns

3 Hours
Discussed major theories and principles of persuasion and attitude change, message design and dissemination strategies as they relate to communication campaigns. Provides knowledge and skills required to create and evaluate persuasive campaigns in many domains, such as health, politics, social issues, and the environment.

Prerequisite(s): None.
Corequisite(s): None.
Pre/Corequisite(s): None.
Requirements: None.