ENI 3103 - Business Model Validation

3 Credit Hours
Prerequisites: Prerequisites: ENI 3101.
Pre/Corequisites: Prerequisites: ENI 3101.
Requirements: Must meet RCB upper division course requirements and 45 semester hours.

Description
Requirements: Must meet RCB upper division course requirements and 45 semester hours. This course focuses on the business model validation phase of creating a new venture. Once a “best fit” product-service (offering) design is achieved that can profitably satisfy customer needs better than competitive solutions, a logical next step is to validate demand traction for that business model to ramp up customer sales. Students learn to apply various demand traction strategies and how to best position an offering in a competitive market to realize profitable revenue potential. It also addresses the capital funding process, progressive business plan development, types of investors, company valuation strategies, capitalization tables, negotiating tactics, term sheets, and more. Students create a mock start-up that takes them through this critical validation stage.This course may include a Signature Experience component. This course may include a Signature Experience component.