ENI 3770 - Franchising Entrepreneurship

3 Credit Hours
Prerequisites: Prerequisites: Must meet RCB upper division course requirements and 45 semester hours.
Description
Crosslists: HADM 3770.Franchising basics will be explored as applied to a variety of businesses. The effects of franchising on modern business, what defines a franchise, types of franchises and the roles of franchisors and franchisees will be analyzed through real-life franchise examples. The advantages and disadvantages of franchising will be discussed as well as factors that should be considered in selecting the franchise. Raising capital will be explored as well as legal issues particularly as applied to start-up operations. The operation of the franchise business will be explored. Resources on the international, national and regional levels for franchise operations will be included and comparisons between international and domestic franchising will be discussed.