ENI 4000 - Corporate Entrepreneurship

3 Credit Hours
Prerequisites: None if Business major or BUSA 3090.
Requirements: Must meet RCB upper division course requirements and 45 semester hours.

Description
The course explores contemporary concepts, theories, methods, and tools for systematic and sustainable entrepreneurship within established organizations. Whether recognized or not, every organization has a continual stream of potential opportunities to create customer demand. However, the complexity and speed of business obscures these opportunities (and threats). Students learn a rigorous and disciplined methodology for discovering and prioritizing opportunities for demand creation and perilous threats that can result in demand destruction. Additionally, the course investigates the emerging micro startup approach that involves a small team of entrepreneurs who innovate a new offering and/or business model with an acquisition target(s) in the mind.