HADM 3760 - Hospitality Branding and Distribution Channel Strategies

3 Credit Hours
Prerequisites: MK 3010 or consent of instructor and BCOM 3950 and MGS 3100.
Requirements: Must meet RCB upper division course requirements and 45 semester hours.

Description
This course provides fundamental terminology and processes on the rapidly changing marketing environment in hospitality and tourism. An applied industry-based project will provide the opportunity for students to engage in experiential learning as they work with branding strategies, distribution channels and direct, online and artificial intelligence will also be explored as being used in the hospital and tourism industry. Revenue management and pricing models will be covered as well as the sales function in hospitality businesses and market research methods. This course will include a “College to Career” component involving career options in hospitality and tourism marketing and sales and how to “market” oneself for these positions.