HADM 4400 - Airline Management and Marking

3 Credit Hours
Prerequisites: None.
Requirements: Must meet RCB upper division course requirements and 45 semester hours.

Description
This course focuses on airline business and marketing strategies as tied to airline operations. Key airline functional areas such as airline forecasting, pricing, scheduling, fleet planning, human and labor relations and financing will be included. The interaction between airline operations, business planning and marketing strategies is explored. International aviation will be explored as it relates to airline business and marketing plans.