KH 4460 - Sponsorship Sales and Activation

3 Credit Hours
Prerequisites: KH 3320 and KH 3330 with a grade of C or higher.
Description
This course provides a detailed consideration of the relationship between sport and corporate sponsorship programs and examines the role of corporate sponsorships as part of the marketing mix. More specifically, topics include: why companies spend significant dollars on sponsorships; how companies select, evaluate and negotiate sponsorship opportunities; how companies leverage sponsorships as a part of their marketing activities to differentiate their brands; how companies measure the effectiveness of sponsorships.