Oct 18, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog
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MK 3010 - Marketing Management


3 Credit Hours
Prerequisites: ACCT 2101, and ACCT 2102, and ECON 2105, and ECON 2106, and CIS 2010, and BUSA 2106. B.
Requirements: Must meet RCB upper division course requirements and 45 semester hours. B.B.A. students may not register for this course until ECON 2105, ECON 2106, and ACCT 2102 are passed with degree credit.

Description
As the marketplace continues to adopt more electronic tools to facilitate business processes and expand to the international arena, the discipline of marketing is emerging as more important than ever in helping organizations better assure their on-going viability. This course provides an overview of marketing as a management process. Upon its successful completion, students will gain the ability to make better business decisions by understanding how to assess the marketing environment, design and conduct marketing research, and determine what elements are most important to customers as they make purchasing decisions. Topics covered include the use of marketing tools to develop and manage actual products and services, how to maximize prices on those products and services, how to distribute products and services, how to maximize prices on those products and services, and how to promote them. Finally, discussions will take place on how to compile the marketing information and decisions in a strategic plan that helps guide organizations’ offerings to commercial success.



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