Jun 26, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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PMAP 4100 - From Startup to Growth Company


3 Credit Hours
Prerequisites: PMAP 3100, PMAP/ENI 3102, PMAP/ENI 3103 This course focuses on scaling up a new venture.
Description
Once a startup has validated demand traction for its business model and obtained sufficient growth capital, it is set to make the transition to an early-stage growth company. The transition presents formidable challenges. The course examines many of the decisions that founders/owners must make and the resulting trade-offs that they must accept in this transition. Decisions regarding: gearing up for and financing rapid growth, changes in company governance, boards and advisors, intellectual property licensing, patents and trademarks, growth strategy, scaling business operations, strategic marketing, staffing, financial and risk management, exit strategies. This course challenges the student with these decisions and how to approach them.



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