Department of Marketing

13th floor, Robinson College of Business Building
404-413-7650
marketing.robinson.gsu.edu

Naveen Donthu, Chair
Bruce Pilling, Associate Chair
Faculty: Barksdale, Cobb-Walgren, Cosguner, Costello, Cross, Curasi, Dadzie, Donthu, Ellen, Eroglu, Guthrie, Johnston, Kumar, Lohtia, Nelson, McGowan, Parker, Pawluk, Pilling, Rigdon, Saboo, Shah, Thornton, Umashankar, Verhage, Zhao

Marketing is an exciting, dynamic process through which customer needs and wants are determined and satisfied through the conception, development, promotion, exchange, and distribution of goods and services. The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing and prepares men and women to enter careers in the field. A wide range of career opportunities is available to marketing graduates. Marketing management is often the path to the top of the business organization. Entry-level positions are available in selling, product development, advertising, promotion, physical distribution, industrial marketing, marketing research, customer service, and many other specialties. The challenges of marketing require men and women with creative ability, intelligence, and analytical skill that are prepared to fill an ever-increasing number of senior staff and executive positions.

Program Admission

There are no admission requirements specific to the Marketing program. However, Marketing students are required to meet all University and College admission requirements.

Program Financial Information

There are no special fees associated with majoring in Marketing. However, Marketing majors must pay all tuition and fees charged by the University and the College.

Programs

• Marketing, B.B.A.

• Professional Sales Certificate

• Marketing Minor

Courses

• BCOM 3950 - Business Communication and Professional Development

• MK 3010 - Marketing Management
• MK 4010 - Marketing Metrics, Analysis and Problem Solving
• MK 4100 - Buyer Behavior
• MK 4200 - Marketing Research
• MK 4300 - Advertising
• MK 4305 - Social Media Marketing
• MK 4310 - Advertising Campaigns
• MK 4315 - Systematic Creativity in Product Innovation and Advertising
• MK 4330 - Principles of Professional Sales
• MK 4331 - Key Account Sales Skills and Techniques
• MK 4340 - Sales Management
• MK 4389 - Directed Readings in Marketing
• MK 4391 - Marketing Internship
• MK 4400 - Distribution Management
• MK 4420 - Retail Management
• MK 4510 - Business-to-Business Marketing
• MK 4600 - International Marketing
• MK 4620 - Product Management
• MK 4700 - Pricing and Sales Promotion Strategy
• MK 4705 - Sales Promotion Strategy
• MK 4711 - Customer Relationship Management
• MK 4720 - Direct and Interactive Marketing
• MK 4800 - Services Marketing
• MK 4850 - Marketing for Entrepreneurs
• MK 4900 - Marketing Strategy