2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
7190 Department of Marketing
- B.B.A. in Marketing
- Minor in Marketing
- Certificate in Professional Sales
13th floor, Robinson College of Business Building
Naveen Donthu, Chair
Bruce Pilling, Associate Chair
Faculty: B Costello, Cross, Curasi, Dadzie, Donthu, Ellen, Eroglu, Guthrie, Herbst-Lucke, Johnston, Lohtia, McGowan, Nelson, Pilling, Ramakrishnan, Rigdon, Saboo, Shah, Thornton, Zhao
Marketing is an exciting, dynamic process through which customer needs and wants are determined and satisfied through the conception, development, promotion, exchange, and distribution of goods and services. The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing and prepares men and women to enter careers in the field. A wide range of career opportunities is available to marketing graduates. Marketing management is often the path to the top of the business organization. Entry-level positions are available in selling, product development, advertising, promotion, physical distribution, industrial marketing, marketing research, customer service, and many other specialties. The challenges of marketing require men and women with creative ability, intelligence, and analytical skill that are prepared to fill an ever-increasing number of senior staff and executive positions.
There are no admission requirements specific to the Marketing program. However, Marketing students are required to meet all University and College admission requirements.
Program Financial Information
There are no special fees associated with majoring in Marketing. However, Marketing majors must pay all tuition and fees charged by the University and the College.