Marketing Minor

Minor Requirements

Students seeking a minor in Marketing must complete 15 hours in 4000-level MK-prefixed courses. A minor in Marketing must include MK 3010  (Basic Marketing) and MK 4100  (Buyer Behavior). Students must take ECON 2106  (Principles of Microeconomics) as a prerequisite for MK 3010 , but the course may also be used to partially satisfy Area E requirements. Students pursuing a BBA with a minor in Marketing must take BCOM 3950  as a pre-requisite for MK 4100 . Non-business majors may substitute one of the following courses, or a comparable upper-level course that emphasizes effective oral / written communication, for BCOM 3950 :

All students pursuing a minor in Marketing must maintain a 2.5 or higher GPA, and must earn a grade of C- or better in all courses counting toward the major. Students must have 45 hours of college credit before enrolling for 4000-level Marketing courses.

• ENGL 3130 - Business Writing 3 Credit Hours
• SPCH 3010 - Advanced Public Speaking
• SPCH 3210 - Business and Professional Communication
• JOUR 3500 - Public Relation Techniques 3 Credit Hours