PMAP 3101 - Entrepreneurial Thinking for Startups

3 Credit Hours

Prerequisites: PMAP 3100.
Corequisites: None.
Pre/Corequisites: None.
Requirements: None.

Description
This course focuses on applying evidence-based entrepreneurship methods to go from idea to a sustainable business model. Students learn how to apply behavioral economics, the Customer Development Model and the Lean Startup methodology to discover important and unsatisfied customer needs by designing compelling and competitive value propositions, viable business models that can profitably fulfill theses values propositions, and persuasively pitch value propositions/business models to prospective customers/investors. Students engage in a variety of hands on team activities while in class, engage in a team field study involving a local startup, and develop/pitch their own startup ideas.