PMAP 3102 - Product-Service Design for New Ventures

3 Credit Hours

Prerequisites: PMAP 3100; PMAP/ENI 3010.
Corequisites: None.
Pre/Corequisites: None.
Requirements: None.

Description
The focus of this course is actually designing the product-service (offering) that can profitably capture customer demand. Once authentic customer demand is discovered and a compelling value proposition that satisfies that demand is verified, the next step is to design and offering that customers will want to use and one that is sustainable. Students apply Lean/Agile design methodologies and customer value targets to iterate through offering designs, prototypes, and business models until a “best fit” design is achieved and “fast followers” can’t easily imitate. This is a highly interactive course where students 1) engage in a variety of hands on team activities while in class and 2) design and test their own offering concepts.