BA 9300 - Qualitative Research Methods in Business

3 Credit Hours
Description
This course helps develop knowledge and skills in the application and use of qualitative research techniques. The course provides a survey of the methodological literature on qualitative research methods paired with appropriate article-length exemplars in the disparate businesss disciplines. This course covers a variety of different research strategies including case study, ethnography, grounded theory, and action research. In addition, students acquire skills in developing a research design, and qualitative date collection and analysis techniques, and authoring research manuscripts.