ENI 8101 - Improving the Customer Experience

3 Credit Hours
Prerequisites: ENI 7101, 2.8 GPA and 45 credit hours. Non-RCB Majors BUSA 6090.
Description
The course deals with the application of a strategic entrepreneurship approach to dynamic business growth called Demand Creation. To prosper in today’s intensely competitive business environment, established organizations must effectively exploit current offerings/business models in ways that maximize customer demand for these offerings. Building on the foundation of ENI 7101, the course focuses on the value enhancement side of Demand Creation - identifying and exploiting the best opportunities to increase the demand for current products/services by raising customer value while simultaneously reducing the cost structure of the offerings (allowing price reduction without margin erosion). Students apply the Demand Creation methodology for improving and extending current offerings. May be repeated if topics vary.