ENI 8102 - Innovating Customer Value

3 Credit Hours
Prerequisites: ENI 7101, 2.8 GPA and 45 credit hours. Non-RCB Majors BUSA 6090.
Description
The course deals with the application of a strategic entrepreneurship approach to dynamic business growth called Demand Creation. To prosper in today’s intensely competitive business environment, established organizations must effectively innovate new offerings/business models in timely response to changing social/business realities with the aim of maximizing profitable revenue and creating beneficial social outcomes. Building on the foundation of ENI 7101, the course focuses on the value innovation side of Demand Creation - discovering and exploiting the best opportunities to fulfill important and unsatisfied customer needs via new offerings and business models in a way that maximizes an organization’s growth potential. May be repeated if topics vary.