MBA 8125 - Digital Innovation

3 Credit Hours
Prerequisites: MBA 8000 and MBA 8025 and MBA 8040.
Description
This course develops competencies necessary for professionals to harness the power of digital innovation in business and society. Students will learn how established and entrepreneurial firms can leverage digital innovation to transact with markets, to source goods/services, to develop real-time context-aware processes, and to attract equity. Topics include how to leverage information technology (IT) to innovate business models, how to digitize products and servcies, how to apply business analytics to derive insights from structured and unstructured data, and how to leverage the power of Big Data for digital innovation. Students will also learn how to keep pace with IT developments that generate new capabilities, disrupt existing business models, and give rise to new business models.