DBA 9070 - Qualitative Research II

3 Credit Hours
Description
This course provides concepts and tools for qualitative data analysis. The course exposes students to a variety of approaches, including hermeneutics, semiotics, narrative analysis, and content analysis, with particular emphasis on grounded theory and case study research. Students are introduced to grounded theory coding, memo writing, theoretical sampling, saturation, sorting, and use of qualitative data analysis software. Various techniques for analyzing case study evidence are explored including pattern matching, explanation building, and within-case and cross-case analysis. Perspectives on what it means to draw conclusions and build theory from qualitative data are explored. The course concludes with guidance on how to write and publish qualitative research.