MK 8010 - Marketing Metrics

3 Hours
This course is designed to emphasize and teach the critical role of analysis in marketing decision-making. Drawing on concepts from economics, finance, and accounting, as well as best-practice marketing metrics, the course will present a series of metrics designed to guide marketers in formulating and evaluating key decisions.Students will also learn to evaluate and analyze marketing problems presented in the form of case analyses.

Prerequisite(s): MBA 8145.
Corequisite(s): None.
Pre/Corequisite(s): None.
Requirements: None.