MK 8340 - Strategic Sales Leadership

3 Hours
In the past, many sales leaders were viewed by other corporate executives as managers in a tactical arena only. However, in a globalized business world as more and more products and services move toward commoditization, a good sales force helps organizations attract and retain customers. In this course, students learn to manage the modern sales force as a key strategic tool in achieving the goals of the organization in an increasingly competitive market place. Through this course, students acquire the skill sets needed to develop strategic sales plans and lead the sales team in achieving strategic objectives.

Prerequisite(s): MBA 8145.
Corequisite(s): None.
Pre/Corequisite(s): None.
Requirements: None.