MK 8600 - International Marketing

3 Hours
This course exposes students to the different socio-cultural, economic, and geopolitical environments that influence firms’ international and marketing activities and performance. Within this context, the course focuses on identifying world-wide marketing opportunities and formulating global product, pricing, distribution, and promotion strategies.

Prerequisite(s): MBA 8145.
Corequisite(s): None.
Pre/Corequisite(s): None.
Requirements: None.