MK 8705 - Digital Marketing Analytics

3 Hours
This course offers a comprehensive understanding of the digital and social media marketing landscape (including search engines, popular social media platforms, mobile phones etc.) with an emphasis on state-of-the-art analytical tools and metrics required to succeed in the digital marketing space. Based on this understanding, students will learn how to measure, track, monitor and hence improve, optimize and efficiently manage different marketing programs in digital and social media platforms.

Prerequisite(s): MBA 8145.
Corequisite(s): None.
Pre/Corequisite(s): None.
Requirements: None.