MK 8710 - Customer Relationship Management

3 Hours
Customer Relationship Management (CRMis a comprehensive set of processes and technologies for managing the relation- ships with potential and current customers and business partners across marketing, sales, and services areas regardless of the channel of distribution. This course focuses on the development and implementation of relationship market ing strategies via the use of CRM initiatives. Topics covered in the course include: relationships marketing; operational, analytical, and collaborative CRM; reasons for CRM implementation failure; and the role of CRM in marketing management.

Prerequisite(s): MBA 8145.
Corequisite(s): None.
Pre/Corequisite(s): None.
Requirements: None.