MK 8715 - Brand and Customer Analytics

3 Hours
This course is designed to teach analytic techniques related to brand and customer management. Students will gain experience with state of the art techniques, such as the efficient allocation of marketing resources, new product management, effective branding strategy and customer engagement value, which includes customer lifetime value and customer referral value.

Prerequisite(s): MBA 8145.
Corequisite(s): None.
Pre/Corequisite(s): None.
Requirements: None.