MK 8720 - Data Driven Marketing

3 Hours
The Data Driven Marketing course offers a detailed overview of how firms can leverage data to derive the necessary insights for driving impactful marketing strategies. Consistent with its rapidly increasing demand in contemporary marketing practices, this course is geared to make students well versed with theory, tools and applications related to how data driven marketing can help address a wide variety of marketing problems and challenges.

Prerequisite(s): MBA 8145.
Corequisite(s): None.
Pre/Corequisite(s): None.
Requirements: None.