MK 8800 - Marketing Services Strategically

3 Hours
With over 75% of the U.S. GDP represented by companies engaged in the marketing of services such as financial, hospitality, retail, transportation, consulting, professional services, non-profit organizations, it is vital to understand how marketing in this sector is both complementary to and differentiated from product marketing. As such, this course looks at both the strategy and practice of understanding customer wants and needs; how the visibility of service creation affects customer satisfaction; how both business and individual customers judge satisfaction with service providers and how these are best reached through marketing communications and sales.

Prerequisite(s): MBA 8145.
Corequisite(s): None.
Pre/Corequisite(s): None.
Requirements: None.