Jan 01, 2026  
2025-2026 Undergraduate Catalog 
    
2025-2026 Undergraduate Catalog

CMIS 4010 - Media Business Development


3 Credit Hours


Description
Students will develop a media entrepreneurship concept into an actualized prototype or alpha product. They will work with visualizing techniques, peer critique, and prototyping methods to transform ideas into working models to be tested, transformed, and iteratively designed. Students will pitch ideas, respond to critiques, find partners, while developing an understanding of potential customer segments, resources, partners, and revenues.