MK 4400 - Distribution Management

3 Credit Hours

Pre/Corequisites: Prerequisite: MK 3010.
Requirements: Must meet RCB upper division course requirements and 45 semester hours.

Description
Requirements: Must meet RCB upper division course requirements and 45 semester hours.Distribution management deals with the management of those activities involved in making goods and services available for businesses and consumers. In this course, students develop understanding of how various institutions in the marketing channel perform these functions cost effectively to meet changing customer expectations. Emphasis is placed on the functions associated with the flow of inventories and related information or logistics aspects of distribution including marketing channels, customer service, order management and information systems, transportation management, inventory management, and warehousing. Toward the end of the course, students learn how to integrate these functions into a total distribution/ logistics system from a supply chain perspective.