Marketing Concentration

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Bruce K. Pilling, Coordinator, 404-413-7673, bpilling@gsu.edu

Concentration Requirements

Electives to constitute a concentration (12 semester hours) in marketing are chosen from any of the 8000-level marketing courses, including:

MBA 8145 must be taken or waived. If waived, it cannot be taken later for credit and the number of credit hours waived must be replaced with 8000-level RCB courses within Marketing.

MK 8010 - Marketing Metrics 3 Hours
MK 8100 - Buyer Behavior 3 Hours
MK 8200 - Marketing Research 3 Hours
MK 8300 - Marketing Communications and Promotion
MK 8330 - Strategic Selling 3 Hours
MK 8340 - Strategic Sales Leadership 3 Hours
MK 8400 - Channels of Distribution
MK 8410 - Logistics Management 3 Hours
MK 8510 - Business-to-Business Marketing 3 Hours
MK 8600 - International Marketing 3 Hours
MK 8620 - Product Management 3 Hours
MK 8700 - Digital & Social Media Marketing 3 Hours
MK 8705 - Digital Marketing Analytics 3 Hours
MK 8710 - Customer Relationship Management 3 Hours
MK 8715 - Brand and Customer Analytics 3 Hours
MK 8720 - Data Driven Marketing 3 Hours
MK 8730 - Marketing Engineering 3 Hours