MK 8200 - Marketing Research

3 Credit Hours
Prerequisites: MBA 8145.
Description
Marketing research focuses on the generation of primary data to improve decisions. This course helps students determine when research should be conducted and on designing the appropriate means for gethering and interpreting informa- tion. The course examines a range of methods of data collection made possible and develops skills in converting data to useful information that will improve marketing efforts. The course uses client-based group projects, extensive hands-on assignments, and readings to develop con- ceptual, analytical and communication skills.