EMBA 8250 - Strategic Marketing Management

1 to 3 Credit Hours
Prerequisites: Consent of director of EMBA program.
Description
The purpose of this course is to provide students with an understanding of the current and future problems faced by the marketing manager. More specifically, the marketing mix, including product, price, promotion, and place, is discussed in relation to the environmental characteristics, including competition, technology, governmental regulation, and recent megatrends. Special attention is also given to market opportunity analysis, marketing tactics, marketing strategy and decision making, and evaluation. Emphasis is placed on the practical applications of the theories developed in marketing and related literature.