May 11, 2024  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

IB 8990 - Policy and Strategy in the International Marketplace


3 Credit Hours
Prerequisites: IB 8090  and either ECON 8850  or ECON 8860 ; or consent of the instructor.
Description
This IB capstone course is designed to develop the planning and conceptual skills required of general managers in multinational firms. Emphasis is given to the integration of the marketing, finance, research and development, operations, and human resource management functions to provide a competitive advantage for a firm operating in a global environment.