MBA 8145 - Marketing Management

3 Credit Hours
Prerequisites: MBA 8000 and MBA 8025.
Corequisites: MBA 8015and MBA 8030.
Description
This course is a study of the managerial aspects of marketing. The course includes topics related to market segmentation, marketing research, product/service development, branding, promotion, pricing, channels of distribution, marketing strategy, and global marketing. Emphasis is placed on the quantitative and qualitative criteria used in evaluating marketing alternatives and in choosing among these alternatives.