Nov 30, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog

Marketing, B.B.A.


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Return to: 7190 Department of Marketing 

Marketing is an exciting, dynamic process through which customer needs and wants are determined and satisfied through the conception, development, promotion, exchange, and distribution of goods and services. The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing and prepares men and women to enter careers in the field. A wide range of career opportunities is available to marketing graduates. Marketing management is often the path to the top of the business organization. Entry-level positions are available in selling, product development, advertising, promotion, physical distribution, industrial marketing, marketing research, customer service, and many other specialties. The challenges of marketing require men and women with creative ability, intelligence, and analytical skill that are prepared to fill an ever-increasing number of senior staff and executive positions.

Program Admission

There are no admission requirements specific to the Marketing program. However, Marketing students are required to meet all University and College admission requirements.

Program Financial Information

There are no special fees associated with majoring in Marketing. However, Marketing majors must pay all tuition and fees charged by the University and the College.

Degree Requirements


All students pursuing a minor in Marketing must maintain a 2.5 or higher GPA. Students must have 45 hours of college credit before enrolling for upper-level Marketing courses. Students seeking a minor in Marketing should consult the recommended sets of MK courses for Marketing majors, according to their individual interests.

Required Major Courses


MK 3010  (required for all BBA students) is not included in the 21 hour course requirement for the marketing major.

Recommended Sequence


Take MK 4100  as early as possible. MK 4900  should be taken during the last semester of the senior year.

The following sets of major courses are suggested by the faculty for those students who wish to specialize in various fields. These are simply suggestions:

Brand Management


Global & Multi-Cultural


Research/Analytical


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