Feb 02, 2023  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog
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MK 4900 - Marketing Strategy


3 Credit Hours
Prerequisites: Mk 3010, and MK 4010, and MK 4100, and MK 4200.
Requirements: Must meet RCB upper division course requirements and 45 semester hours.

Description
This is the capstone course, synthesizing knowledge and skills acquired in previous marketing coursework. The course focuses on marketing’s role in creating, capturing, and sustaining customer value for an organization or business unit. Using the case method, students apply quantitative analysis and critical thinking skills to develop and implement marketing strategies to solve problems in a dynamic global environment. Working in teams, students learn how to manage marketing organizations and integrate marketing functions as they design, execute, evaluate, and present a strategic marketing plan. Students are encouraged to enroll in this course their last semester. Prerequisites are strictly enforced.



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