KH 7440 - Sport Communication and Media

3 Credit Hours
Description
The purpose of this class is to provide an overview of sport communication and media relations as they pertain to sport organizations. The class will focus on how sport organizations utilize and manage the media as an advantageous part of marketing. Specifically, discussions will center around the history of sport media, sport media outlets, impact of media on sport consumers’ understanding of the strategic planning process, sports information roles, placement of stories, and the management of press conferences, press releases, websites, social media, sensitive situations and game operations. M