GMBA 8605 - International Marketing

1.5 Credit Hours
Description
This course begins by examining the Marketing Management concept in the context of business-to-business functions and business-to-consumer services. The course then explores methodologies and techniques for conducting market research. Students will build on this exploration by next developing marketing strategies in an international context. Students will also analyze the operational implications of international marketing management by investigating topics such as branding, sales and negotiation, direct marketing and the “four p’s” of product, price, promotion (advertising) and place (distribution channels). The course will conclude by integrating all of the above into the development of an international marketing plan.