IB 8092 - Analyzing International Business Problems

3 Credit Hours
Prerequisites: Prerequisite: None.
Description
The course reviews and applies the fundamental analytical frameworks in international and cross-cultural business. The course has a primary focus on models and decision support tools for making optimal decisions encountered by the firm in international market entry and expansion. The perspective is of the manager who integrates data, insights, and intelligence with decision making tools in order to arrive at rational choices in internationalization. Managerial decisions addressed in the course include: international market opportunity analysis; assessment of foreign market entry risk; international market research; cross cultural frameworks for analyzing customers; foreign location analysis; and others. M