PMBA 8015 - Leading Through Strategic Communication

3 Credit Hours
Prerequisites: Consent of director of PMBA program.
Description
This course presents excellent written and oral business communication as a leadership strategy critical to success in the workplace. Students master a communication model useful to identify objectives, analyze audiences, choose information, and create the most effective arrangement and channel for written and oral messages. Students will practice influencing and persuading others through strategically aligned business documents that are clear, precise, and readable including communications to executive level readers. Students will also develop skills in the effective design and delivery of persuasive presentations, delivering unwelcome information, and effective, productive group communication.