DBA 9041 - Theory & Practice of Digital Transformation

3 Credit Hours
Description
Semesters 1-3 of DBA Program.This course is structured to understand how and why firms can transform themselves to leverage the paradigm shifts brought about by the digital technology disruptive trends to succeed in the twenty-first century. This entails putting the customers at the organization’s center, rethinking traditional communication and delivery channels, and cultivating an organization structure and culture that appreciates data, technology, and business process innovations. The understanding of industry developments will be complemented with research developments in the field. The overarching goal is to get a balanced perspective of the practical and research aspects of major topics related to digital transformation. M